COSMOS SPORTS ACADEMY

Prepare for your career in the sports industry with professional development from Canada’s leading Sports Marketing Firm

WHO WE ARE

Cosmos Sports & Entertainment has been a leader in the industry since 2003. We’ve worked with hundreds of sports organizations. Now, we’re bringing our philosophy for building a career in a competitive industry to you through a live online class.

 

In this course, you will: 

  • Explore the mindset needed to be successful in the sports industry
  • Discuss some counterintuitive concepts not typically taught in university or college programs
  • Have an opportunity to learn from and engage with one of Canada’s most sought-after experts on sports marketing.

WHO WE HAVE WORKED WITH

MEET YOUR INSTRUCTOR

CARY KAPLAN

Cary has been a leading sports marketing executive for over 20 years. Since starting Cosmos Sports & Entertainment, Cary has travelled all over North America, sharing his insights and wisdom with aspiring sports marketing professionals.

 

While remaining at the helm of Cosmos, Cary was most recently the President, General Manager and Governor of the Brampton Beast Hockey Club of the ECHL.

 

Cary also serves as Chief Revenue Officer of Global T20, Canada’s largest professional Cricket tournament.

 

Before founding Cosmos, Cary was President & Alternate Governor of the Hamilton Bulldogs while they were members of the American Hockey League.

WHY WE CREATED THIS COURSE

Through our work, we have consistently heard from teams, events and sport organizations across the country that Universities & Colleges aren’t fully able to prepare students for the realities of working in sports sales and a business environment in general.

Many people as a result of lack of direction or skill set find themselves unable to establish a meaningful career In the sports industry.

We designed the academy to better prepare graduates with the necessary professional development.

SATISFACTION GUARANTEED

We are confident in the program. If you are not satisfied after the first session, we will give you a FULL REFUND.

WHAT THE INDUSTRY SAYS ABOUT THE COURSE

“As we begin to prepare for the return of live attendance in the sports & entertainment industry, it is vital that we are able to find and hire individuals who are “game ready” when we are in a position to turn the lights back on.”
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CHRIS ATACK
VICE PRESIDENT, TICKETING, BUSINESS INTELLIGENCE & DIGITAL MARKETING - OTTAWA SPORTS & ENTERTAINMENT GROUP
“Our business is unique in many ways. To have people who have gone through a specific ticket sales training program would be advantageous to the hiring process. It would provide a ‘leg up’ to accessing employment within the industry and employers the opportunity to have people who are ready to come in and contribute on day one.”
EDMONTON2
SCOTT MURRAY
VICE PRESIDENT, TICKET SALES & SERVICE - EDMONTON FOOTBALL TEAM

WHO THIS COURSE IS FOR

  • Students graduating from sport management programs who are looking to refine their sales and marketing knowledge and skills
  • Students from other programs who are actively pursuing a career in sports
  • Professionals from other industries looking to make the jump to sports

COURSE CURRICULUM

BORN TO SELL

WEEK 1

BORN TO SELL

Despite having some negative connotations, all of us are natural sellers. Learning to recognize and appreciate this helps students develop a deeper appreciation for the craft.

WORK ETHIC

WEEK 1

WORK ETHIC

Sports are a highly competitive industry. What often sets people apart is their work ethic.

BELIEF & CONFIDENCE

WEEK 1

BELIEF & CONFIDENCE

Having confidence in oneself and the product they are representing has an outsized impact on their success. This lesson focuses on helping students find that confidence from within.

ACTIVE LISTENING

WEEK 2

ACTIVE LISTENING

Listening may seem intuitive but can be much harder to implement in sales. This lesson focuses on how to listen and understand before jumping into a pitch effectively. Soft Skills: Empathy, Active Listening

BUY IN TO SELL OUT

WEEK 3

BUY IN TO SELL OUT

Listening may seem intuitive but can be much harder to implement in sales. This lesson focuses on how to listen and understand before jumping into a pitch effectively. Soft Skills: Communication

BE A CHAMELEON

WEEK 4

BE A CHAMELEON

Building rapport and ultimately developing relationships are critical to sales success. When selling to a diverse set of customers, this means adapting while remaining authentic. Soft Skills: Rapport

STAIRCASE APPROACH

WEEK 5

STAIRCASE APPROACH

This is a tactical approach to earning more per sale. Over time, this can have a tremendous impact on a salesperson’s success. Soft Skills: Communication

LEAN TO YES

WEEK 6

LEAN TO YES

This lesson is about learning to find creative solutions before quickly giving the default answer. Soft Skills: Empathy, Active Listening

PERSISTENT & POLITE

WEEK 7

PERSISTENT & POLITE

It is extremely rare to close a sale in the first interaction. That’s why persistence is so crucial to sales success. But without doing so carefully, you risk turning your prospect away. Soft Skills: Rapport, Relationship Building

HANDLING OBJECTIONS

WEEK 8

HANDLING OBJECTIONS

While it may feel like there is an unlimited number of reasons why someone wouldn’t buy, this lesson distills those objections down to three easily manageable ones and equips students with the tools to address them. Soft Skills: Empathy, Communication

CLOSING

WEEK 9

CLOSING

Still one of the most nerve-racking steps for new salespeople. This lesson shows students how not to let fear derail their sales process. Soft Skills: Communication

OUTCOMES

  • Successful Graduates receive a certificate of completion that can be added to their resumes/LinkedIn profiles. This offers a signal to the industry that you are “Game-ready.”
  • Some graduates may be invited to join Cosmos’ STAR Academy, where they can continue to develop their knowledge and skills while focusing more time on deliberate practice of these skills by actively selling tickets for teams.
  • All successful graduates will join a network of industry professionals to help them find their start in the industry.

Join Cary Kaplan and Cosmos for a free information session

Register for the online course

Only $285 CAD plus tax

Instalment plans available

Payment

Cosmos Online Course: $285CAD + HST

Total = $322.05 CAD

Instalment Payment